There’s more to Google’s FLoC than meets the eye FLoC
The Federated Learning of Cohorts (FLoC) is Google’s proposed mechanism to protect individuals from being identified by unscrupulous internet marketers, without taking away all the advantages of targeted advertising.

However, the idea of lumping users into a cohort hasn’t gone down well with pr
https://www.greenground.it/2021/06/12/theres-more-to-googles-floc-than-meets-the-eye-floc/
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